We have a unique way of doing things.
We function as your dedicated online customization merchants, providing personalized technology solutions and “back-end” tech support for all your current and future customizable merchandise drops.
A different kind of solution from a different kind of company.
What Makes Fashion Myway Different?
UNRIVALED ACCURACY
We specialize in creation of digital twins that require precision and accuracy in fabric texture & behavior, garment construction, and style details delivering hyper realistic digital replicas of physical products.
LIMITLESS POSSIBILITIES
Our technology supports highly customizable and complex designs with limitless design possibilities and endless numbers of variations, filtering out incompatible options.
SIMPLIFIED NAVIGATION
One-click technology significantly reduces the number of steps required to customize a product, making the process user friendly and intuitive.
The Fashion Myway Team
Elma Madzar
CEO
Elma is a seasoned executive with over 20 years in retail leadership roles and brings a depth of consumer and industry knowledge to the company. She holds a diverse background of sales, logistics and merchandising, leading stores of high-profile companies like Bloomingdales, The Gap, and Brooks Brothers, where she significantly improved customer engagement, operations, and financial performance. She showcased her entrepreneurial spirit when she launched Brooks Brothers first concept store, “Store of the Future.”
Ryan Clott
COO
Ryan has driven significant growth and innovation in fashion tech startup ecosystem having founded 3 companies, collaborated with 15 accelerators and 250 ventures globally. He co-founded and served as managing director of Spain’s first fashion tech accelerator, where he optimized technology investments and improved startup’s financial performances.With his background in design, having worked at top brands like Fila, Banana Republic, and Steve Madden, Ryan brings to the company deep operational expertise and innovative solutions.
Dennis Lewis
CTO
Dennis is a distinguished engineering leader with over 20 years of experience in the the technology field. His expertise is in building large scale SaaS infrastructure and leading high-performance teams. Having successfully led to market and exited multiple startup companies and with his education in mathematics, he makes even the most complex tech projects easy and relatable. He is passionate about utilizing technology to solve business problems, and held roles as CEO, CTO and CMO for many companies in Europe and United States.
Our Mission
To help brands leverage technology to create engaging and personalized products and services that feel empowering to the customers, profitable for the brands, and clean for the environment.
The Way We Work
We go beyond simply providing tech solutions. We function as an integral part of your online merchant team supporting you with digital fashion, personalized collections, and data creation, ensuring your vision comes to life effectively. With our specialty in high-end softlines, we can guide you in transforming traditional couture into a scalable and accessible service for all your clients.
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