๐๐ฒ๐ญ๐ก ๐๐ฎ๐ฌ๐ญ๐๐: ๐๐จ๐ซ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ (๐๐๐๐ฌ) ๐๐จ๐ง'๐ญ ๐๐ช๐ฎ๐๐ฅ ๐๐จ๐ซ๐ ๐๐๐๐๐กโ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐จ๐๐ฌ
Brands are flooding their sites with thousands of SKUs, hoping more options will satisfy the customer.
๐๐ก๐ ๐๐๐๐ฅ๐ข๐ญ๐ฒ ๐ข๐ฌ ๐๐๐ซ๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ.
Cart abandonment is still over 70%, and the average conversion rate in apparel is only 1.9%. The problem isn't a lack of options; it's a lack of relevant options.
๐ ๐๐๐ฏ๐๐ฌ๐ญ๐๐ญ๐ข๐ง๐ ๐๐ง๐ฏ๐๐ง๐ญ๐จ๐ซ๐ฒ ๐๐ข๐ฌ๐ค.
Brands create too many products based on beliefs that maximum reach requires a maximum catalog, that a wide line naturally encourages loyalty, and that more SKUs boost SEO. The truth is that this approach creates a devastating inventory risk.
๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐
๐ฅ๐ข๐ฉ๐ฌ ๐ญ๐ก๐ ๐๐๐ซ๐ข๐ฉ๐ญ.
It shifts the burden of variety away from physical inventory and into a digital co-creation.
๐๐๐ฌ๐ฌ ๐๐ก๐ฒ๐ฌ๐ข๐๐๐ฅ ๐๐๐๐ฌ, ๐๐จ๐ซ๐ ๐๐๐ซ๐ ๐๐ญ๐๐ ๐๐จ๐ฌ๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ:
Instead of offering tons of finished goods, stock core components and offer targeted digital variations. Let the customer tell you the finishing details โ the details that turn a โnear-missโ product into a guaranteed conversion.
๐๐๐ญ๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐๐ฅ๐ญ๐ข๐ฆ๐๐ญ๐ ๐๐๐
The insights gained from personalized product offerings can guide future production with more precision.
The next era of successful branding isnโt about giving customers everything; itโs about giving them the power to create their own thing.
What do you think? Can brands convert at least 5% of their business into an on-demand personalized division, to understand what their customers really want in real time?
